Again with the child-porn PSAs
Sun 21 Nov 2010 by mskala Tags used: linguistics, pornographyI'm in Winnipeg at the moment, here to look for an apartment - and it looks like I was successful, in that I have an application and deposit in now on a place that seems pretty much perfect. Prices are a fair bit lower here than in Toronto, with the result that for only a little more than I was paying in the big smoke, I can get a significantly nicer apartment. It's a little hair-raising because it will take them longer to process my application than the length of my stay here, so if somehow I'm not approved, I'll be in trouble. But that's not likely.
There are a lot of anti-child-porn public service announcements here. Pretty much every transit bus carries at least one, usually more than one. My colleagues actually warned me about this before I came - yes, they said, it is kind of weird and disturbing, but we don't actually have massive amounts of child abuse here, honest! I'm sure it points to something interesting about the culture. But I noticed something more specific that I thought I'd highlight.
Okay, two posters. Nearly identical design, both advertising the same thing, obviously part of the same campaign. They're trying to convey that if you happen to see some child porn on the Net, you should report it to the police an unaccountable private citizens' group. I note that Canadian law does not provide a strong safe harbour for doing so, and not only possession but "accessing" it are highly illegal, with mandatory minimum jail sentences, even in the case of fictional text created without the involvement of any real children, so you should have a really good story of how you happened to find the material by accident - but never mind that. I'm interested in the subtle difference between the two posters. One shows a woman looking concerned, with the caption "I wouldn't want my kids in those pictures. SO I REPORTED IT." The other shows a man looking concerned, with the caption "I wouldn't want my little girl in those pictures. SO I REPORTED IT."
Maybe the designers just wanted some variety, so they didn't use exactly the same wording on the two posters. But would it work just as well if you swapped the two captions? I think it wouldn't; and I think the reason for that is a big clue to why this subject matter is so difficult for us to think about.
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