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Doc Skala's Old-Time Variety Hour, episode 3

In glorious mono from Roncesvalles, Toronto, and Hilo, Hawaii, it's Episode 3 of Doc Skala's Old-Time Variety Hour, brought to you by Sailor Jerry's Spiced Rum, and PC New Wave Cola. In this episode, I continue the travelogue, and give the whole Internet advertising thing really a deeper analysis than it's probably worth. Don't miss it.

(17 January 2010)

Risk-seeking advertising

While mentally drafting an email message to someone who'd written to me about my advertising efforts (and if that was you, sit tight - I do plan to reply eventually), I thought of something interesting. It's embedded in this statement, which is basically true: "I'd pay $100 for 10,000 clicks, but I'd only pay $0.50 for 100 clicks." That's a mouthful. It's a surprising statement with important causes and consequences both.

(6 June 2008)

Pepsi pressured to pull Livejournal ads

So:  Pepsi was running a really obnoxious "sponsored v-gift" campaign on Livejournal.  The ads were shown to paid users - something which Livejournal promised they would never permit, when they started permitting ads in the first place.  Now someone on Insanejournal, apparently a Livejournal expatriate, wrote a shit-disturbing letter to Pepsi telling them that their ad was running on a site that "allows the hosting of graphic violent material, linked to the inciting [sic] of racial hatred[.]" And Pepsi has pulled the campaign.  (Note:  I am not taking a position on whether this is cause and effect; the user seems to be claiming credit for the kill, but of course one can think of lots of other possible explanations.) On the one hand, I hated the Pepsi ads too, and I'm not sorry to see them go.  But substitute accusations of "child pornography" for the accusations of "racial hatred," and you've got exactly the pressure campaign that Warriors For Innocence is trying to run.  I don't think WFI's tactics are acceptable.  I don't see JackAndAHat's tactics as being meaningfully different.  Lowering oneself to WFI's level is not a clever idea. (29 August 2007)