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Typographical history of the TTC

Tue 18 Jan 2011 by mskala Tags used: ,

Here's a Web log article, with several links and a couple of posters for sale, on something I've wondered about before: the unique typeface used for station names and some other signage on the TTC.

2 comments

Tony H.
It's well worth reading the now somewhat dated comments on this topic from the ever curmudgeonly and flamboyant Joe Clark.
http://joeclark.org/design/signage/TTC/ Tony H. - 2011-01-18 19:09
Axel
The old Toronto lettering, up to the late 60s, is indeed elegant. It has a postwar British feel with elements from continental sans-serifs of the 1920s, but seems to be utterly original. I chased some of the links and never found who designed it - although one of the pages I saw reproduced some original sketches, so the designer must be known. Who was it? Anyway, the font is more elegant than readable; and since the days of Airport Gothic there has been a cult of quick readability above all else. The New York lettering by Massimo Vignelli follows that trend - and I like it too, despite what Joe Clark says. Axel - 2011-01-18 20:22


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